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Odds desk A free bet is used once. The price is on every slip you ever place.

Explainer

Accumulator bonuses, and what they hide

Four books in this market run no welcome offer at all and compete on an accumulator ladder instead. It is a real product, and it is applied to a slip the margin has already been taken out of.

An accumulator bonus adds a percentage to the return on a multiple, rising with the number of selections. The ladders published here run from a couple of per cent at two legs to figures past a thousand per cent at the long end.

The number that gets advertised is the top of the ladder, and the top of the ladder is reached at a leg count almost nobody plays. What matters is the rung a punter actually stands on, which for most slips is two to five legs and pays single digits.

The more important point is compounding in the wrong direction. Margin applies to every leg. A five-leg multiple at a book charging five per cent a leg carries far more than five per cent of built-in cost, because each leg’s price has already been shaded before they are multiplied together. A bonus applied at the end is being applied to a return that the margin has already reduced several times over.

That is not an argument against accumulator bonuses. It is an argument for reading them at the leg count you actually play, at the book whose price you actually get, rather than at the top rung of a ladder in an advertisement.

Questions this page gets asked

Do books with no welcome offer deserve to be ranked lower?

Not on that account alone, which is why the offer carries the smallest weight in this board’s model. Several of the books with no deposit match are perfectly competitive and one of them is the sharpest priced in the market.

Does an acca bonus cancel out a wide margin?

At the leg counts most people play, no. It would take an unusually long multiple and an unusually generous ladder, and by then the compounding of the margin across those same legs is doing more work than the bonus.